Electronics Manufacturing in India and the Import Conundrum

Indian consumption has grown consistently during the previous two decades and has achieved critical mass in the previous few years. Unfortunately, however, India reduced barriers to external trade much earlier than it reduced barriers to internal trade within the country. As a result, manufacturing in India remained mired in red tape and cascading taxation while its home consumer market was exported away. In some industries like textiles, a combination of low cost labor, factor endowment in cotton and high barriers to imports kept manufacturing in the country whereas in other industries like electronics, the entire market was exported away.

India is a large consumer of electronics and consumption is growing rapidly. It consumes electronics both on the capital as well as the consumer side. India imports almost its entire requirement of telecom equipment, power systems, industrial automation, medical devices, consumer electronics, white goods, brown goods, small appliances etc. etc. It is estimated that by 2020, India’s imports of electronics will exceed its imports of crude oil.

65% of India’s population is directly or indirectly dependent on agriculture. India urgently needs to move people off the farm and needs to create jobs in manufacturing and services for them. Electronics manufacturing is a large potential employment generator for the country. However, there are several challenges in making this happen. The biggest problem is that labor forms a very small part of the value addition in most electronics. The flood of electronics imports into the Indian market resulted in the closure of almost all electronics manufacturers and therefore in the closure of their entire component vendor ecosystem. Today, India does not make any electronic components or parts. The second problem is that the engineering skills and capabilities required for electronic product development and manufacturing has been lost in the country. An entire generation has not been trained in the skill-sets needed for the electronics industry. While these skill-sets are not rocket science, training in them will take time and will require the overcoming of a high level of inertia. Finally, the capital intensity combined with high rate of technological obsolescence of several core components like semiconductors, displays, photovoltaic cells, lithium cells etc. will require that the barriers to imports and profitability of manufacturing are large enough to justify the investment.

The implementation of the Goods and Services Tax (GST) is likely to be a big catalyst in the emergence of the electronics manufacturing industry in India. The elimination of inter-state distortions and the creation of a single national market have put Indian manufacturing on a level playing field with imports.  However, to give capital allocators the incentive to invest in an electronics manufacturing ecosystem in India, the market will require some protection. There is a very large and powerful electronics consumer lobby in India. The opportunity is ripe for the government to ignore the lobby and to put a material progressive import duty regime that becomes higher as the value addition in a potential imported item increases. This will first ensure that finished product imports into the country come to a halt. Once a large enough universe of assemblers / box builders emerges, demand for components in India will reach critical mass and it will become viable for components to be manufactured in the country. The emergence of a component ecosystem will make Indian manufactured electronics so competitive that the emergence of an Indian electronics export industry will become inevitable. It is possible that some very low return and high capital intensity components like semiconductors that require a global market may never be made in India. However, that may not be the worst thing in the world. India should always remain a capital disciplined economy and compete on merits and capabilities rather than capital destroying distortions.

The future of manufacturing is shifting from mechanical to electronic whether in electric vehicles, autonomous cars, industrial automation or 3D printing. It appears that the Indian government is seized of this opportunity and that it is working on putting the necessary policies in place. Once this juggernaut gets started, it will become unstoppable. Electronics manufacturing in India is a space worth watching.

Missing the Forest for the Trees

We are in an ambivalent investment environment globally. Risk assets find themselves in a strange conundrum. While low interest rates have ensured that there are no cheap bargains out there, the feeling increasingly among capital allocators is that everything is fully priced. Animal spirits seem to be confined in a few individuals like Elon Musk and Jeff Bezos and it seems like not much else is happening elsewhere. The excitement around emerging markets has disappeared and the feeling among investors is that plus ca change, plus c’est la meme chose (the more things change the more they stay the same).

I don’t think I am qualified enough to make a statement about every single asset class and every single geography in the world, however, I do believe that I have a good handle on things on the ground in India.  The narrative among investors allocating to India is that it is fully priced and that the risk-reward has become inverted. Markets have done well while the real economy remains sluggish.  In my investing career of 18 years, I have remained obsessively focused on asymmetry and protection of permanent losses of capital. I can tell you that investors are completely missing the forest for the trees.

Something transformational is under way in India. It is hard for me to explain what is happening on the ground without sounding hyperbolic. Let us discuss two very significant changes underway and their transformational impact on India.

Movement to a rules based system: This is unprecedented in India’s history. The law in India has always been optional and has been enforced differently for different people. Discretion is slowly being weeded out of the system and the leadership at the top has embraced decentralization and non-interference. While skeptics will quickly point to continuing grass roots anomalies and corruption, the change at the top is undeniable. If one were to assume that the current leadership will govern for seven more years, the fabric of India’s civil society will be transformed forever. While this derails the gravy train for the beneficiaries of the current system, it creates exponential growth and value creation opportunities for those playing by the rules.

De-bottlenecking India: India has been divided by its rulers and leaders for centuries. This policy of division continued after Independence. Division is very lucrative for those in power as it increases the value and hence the tolls for access and decision-making. Giving up power and discretion is very difficult even for the most benevolent. Unification increases transparency, reduces friction and reduces the ability of those in power to collect tolls. India has been undergoing massive re-unification and integration at a fundamental level for the last three years.  It started with the dismantling of the planning commission and the devolution of revenues to the states that strengthens the federal architecture envisaged in India’s constitution and continues with the implementation of the Goods & Services Tax (GST). Low cost information technology and ubiquitous mobile telephony has enabled the government to undertake rapid large scale deployments of e-initiatives. The mobility of the people in the United States has always amazed me. Mobility of people and workers has been severely restricted in India and people have remained unwillingly chained to opportunities in their immediate ecosystem. Initiatives like mobile employee provident fund accounts (EPFO), low cost Jan Dhan bank accounts and biometrics based Aadhar numbers have empowered migrant workers and reduced their bondage to employers. Initiatives like jurisdiction free income tax assessments and digital national agri marketplace (e-NAM) are likely to further unchain individuals from their immediate geographic ecosystem.  

The number of initiatives under implementation for the decentralizing and integration of India’s social and economic systems are too many to list here. Let us instead focus on what this means for India’s economy and for investing in India.  This integration completely disrupts existing business models of companies that have profited from the inefficiencies of a divided India. One can already hear the cacophony of complaints from business people who are seeing their margins compress and their businesses disappear. The old order has changed forever and the sooner companies accept it and take corrective action, the more likely they are to survive and thrive.  While the old order based on inefficiencies is getting disrupted, new opportunities for scale from servicing a national market are emerging. Companies have to invest in people, management and technology and have to improve access to organized capital to survive and thrive in this environment. For companies that manage to embrace this change the opportunities are unprecedented. This entire change is resulting in (good) deflation and is empowering the Indian consumer. Over the next decade, India is likely to see gigantic leaps in productivity growth and increases in purchasing power and standards of living. 

The equity markets in India offer a range of investing opportunities second only to those offered by the US markets. There are a large number of companies in India run by competent management teams with good standards of corporate governance and sensible capital allocation policies.  Many of these companies and their management teams are cognizant of the new emerging order and the opportunities it presents. They are hard at work transforming their companies to capture the emerging opportunities and to catapult themselves higher. For companies like these, trailing valuations are irrelevant.  The challenge for investors of course is the fact that not every company has what it takes to change leagues.  However, given the magnitude of the change underway in India the universe of investible companies is fairly large.  

Opportunities to invest in economies, markets and companies like these emerge once in a generation. It is inevitable that there will be setbacks and missteps along the way and it is true that there are no roads paved with gold in India. However, as a tour guide at Ellis Island in New York once told me, the exciting part is that the roads are getting paved rapidly and that investors (immigrants in the case of Ellis Island) have the opportunity to participate in the paving of the roads. It is therefore important for investors not to lose sight of the forest while evaluating the trees.